Digital Marketing Plan aims to guide the scientific implementation of Marketing strategy. It describes exactly what needs to be done and the appropriate time to do it, helping you achieve your marketing efforts and business goals.

Setting a solid plan helps keep the team in sync and on schedule. StringeeX will synthesize the 5 most detailed Digital Marketing plan templates in Excel in 2023.

1. What is a digital marketing plan?

A Digital Marketing Plan is the core document that a business will use to map out the direction of its brand or product spread in the digital space. Businesses can have advanced plans to optimize their website, content marketing, SEM, and social media initiatives as part of their digital marketing strategy. It's where all the details are carefully considered - from business goals and objectives to campaign timelines, budgets, and marketing channels.

A well-crafted Excel Digital Marketing plan template helps businesses convey appropriate messages to specific segments of their target audience. Your marketing. Your digital marketing plan should include the following activities:

  • Increase brand awareness
  • Convince your audience to review your product or service
  • Lead potential customers to make purchasing decisions
  • Re-engage or delight existing customers

2. Elements in the Digital Marketing plan template in Excel

2.1. Business purpose or objective

Every digital marketing plan must be tied to overall business goals. So make sure your digital marketing strategy contributes to your organization's overall goals.

2.2. Target audiences

Buyer personas are a great tool for understanding your business's target audience and can help ensure every part of your digital marketing plan delivers optimal results.

2.3. Budget

Set clear expectations for how much can be spent on marketing initiatives and use that budget as a guide to make decisions. Remember to consider any monthly subscription fees, paid advertising campaigns, and third-party agencies or freelancers you may hire when planning your annual or quarterly budget.

2.4. Timeline

Make sure to review your company's key goals and initiatives so you can appropriately sync your campaigns with business goals. Think about dependencies when mapping out key stages in your Excel Digital Marketing plan template (e.g. does the business need to create a landing page before launching a campaign?). The company will also want to consider any major events, deadlines, outages, or other drivers that may affect the timeline.

2.5. Channels

There are many ways to reach your target audience, which channels will be most effective? Evaluate available channels to see which delivers the best results for revenue, with the greatest growth potential, at each stage of your digital marketing strategy.

2.6. Tools

Digital Marketing tools help businesses reach potential customers effectively, and save time. Determining the right tools to use in your campaign is extremely necessary for all businesses.

One of the software that supports businesses in developing Digital Marketing campaigns is StringeeX. StringeeX is omnichannel customer service software (including Hotline, SMS, Zalo, Facebook, Live-chat...) and is capable of performing several Marketing tasks such as:

  • Email feature: Automatically retrieve emails from the shared mailbox to the system, and divide emails to employees. Email marketing: supports personalization of email content and phone numbers. Report the number of emails received, and sent, number of successful emails, number of emails opened...
  • SMS feature: Integrate brand messages (SMS Brandname). SMS Marketing: supports personalization of SMS content sent manually and automatically according to schedule. Report the number of SMS sent by day, week, quarter, group, specialist...
  • Outbound feature: Create outbound campaigns: call, email, and SMS, in 2 manual/automated modes. Create a question/answer sheet for your calling campaign. Import/Export customers into the campaign from a file, and report the results of the campaign.
  • Implement an Auto Call campaign: make automatic outgoing calls, gradually replacing simple calls previously made by operators such as order confirmation, customer care, product promotion, new appointments, appointment notifications, fee payment reminders, customer surveys...
  • CRM integration: StringeeX is pre-integrated with mini CRM so businesses can use it immediately with basic customer relationship management features. In addition, StringeeX supports integration with third-party CRMs such as Salesforce, Hubspot,...

StringeeX's primary function remains as a business call center. A place to carry out outbound campaigns and receive incoming calls from customers. To learn more about StringeeX, please register for consultation here.

3. 5 most detailed digital marketing plan templates in Excel in 2023

3.1. Basic Excel Digital Marketing plan template

Businesses can use this Digital Marketing plan template in Excel to build national, and local Digital Marketing, public relations, and social media plans. Track campaign success in month-by-month columns and use the content strategy section to ensure your business has the best tools in the industry.

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3.2. Strategic Digital Marketing plan template in Excel

This Digital Marketing plan template helps businesses determine the goals of their overall Marketing campaign so they can plan, deploy, and track campaign success. Note your marketing plan goals, target market, budget, and other details on the template.

With this fully customizable template, businesses can segment Marketing-specific components to run effective Digital Marketing campaigns.

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3.3. Digital Marketing plan template in Excel by project

Use this basic project plan template to track each week and each month of a Digital Marketing project. Assign task ID, task name, priority; follow-up status; appoint an owner; and add expected and actual start and end dates as well as progress notes.

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3.4. Digital Marketing plan template in Excel according to work checklist

Track the progress of your Digital Marketing project plan with this checklist template. Enter primary and secondary activities, along with corresponding tasks, assigned team members, deadlines, and completion status. Cover every detail in your project plan with this checklist.

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3.5. Digital Marketing plan template in Excel on one page

The one-page digital marketing project plan template provides a streamlined tool for planning, implementing, and tracking all phases of a project. Add the business summary, goals, project plan problems, and solutions, details on competitive advantage, Marketing goals, Marketing strategy and objectives, and financial requirements.

Businesses can also enter information about Marketing channels, products, advertising details, pricing, and performance standards, and how the business will measure results. This effective one-page template provides an overview of how well a business is implementing its Digital Marketing project plan.

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Conclusion

StringeeX has covered pretty much everything businesses need to know about highly effective Digital Marketing plan templates using Excel. The business plan should be the basis for all marketing initiatives and will be the guide for creative marketing materials, campaign setting, and business action plans.