Reaching out to new prospects is always a huge challenge, especially for real estate agents. 

After all, buying a house from a stranger is no small decision; your pitch needs to grab their attention after the first few seconds! Here are some real estate sales pitch examples to help you do just that.

A Simple Formula For Your Real Estate Sales Pitch

The formula is simple (Source: Pix4free). 

1. Formula

The formula is simple: 

  • You know A (State the pain point or main problem)
  • Well, I B. (Offer your solution or answer)
  • The truth is, C. (Provide evidence). 
  • Pivot to CTA (Call to action). 

2. Examples

a. You know A: 

  • "You know how frustrating it can be to get technical support when your software crashes?"
  • "You know how difficult it can be to find reliable childcare services?"
  • "You know how stressful it is to plan a big event yourself?"

b. Well, I B:

  • "Well, I offer 24/7 technical support with a team of experts ready to help."
  • "Well, I connect parents with trusted and vetted childcare providers."
  • "Well, I specialise in event planning and take care of every detail for you."

c. The truth is, C:

  • "The truth is, we have resolved over 1,000 technical issues for our clients this year."
  • "The truth is, we have matched over 500 families with excellent childcare services."
  • "The truth is, I have successfully planned over 50 major events in the past year."

d. CTA:

Leading with a Yes/No or open-ended question is the best strategy since it drives the next step based on the lead's response. For example:

"Have you been looking out for the market recently?"

It encourages the lead to assess what they know about the market. Most people would say something like, "I have been searching on Website X," or "Well, not really; I just read the news here and there." 

Now, that's the door for your CTA!

"Do you like to stay more updated about the prices? My clients often ask me for these weekly reports."

How is this wording strategic? One, you ask them whether they want to stay updated on the prices (much more valuable than just listings). Secondly, you mention "clients," a two-fold technique: 

  • If they agree with your suggestion, they become your client.
  • Knowing your clients "ask for weekly reports" will trigger their FOMO. They won't want to stay in the dark about something others know very well about. 

5 Real Estate Sales Pitch Examples

Look at the examples to give yourself a good start (Source: Pexels). 

Example 1. For House Location

You know how A:

You know how frustrating it can be to find a home close to good schools and shopping centres? It's a real challenge to balance all these needs, especially if you're trying to keep your commute short and still have great amenities nearby.

Well, I B:

Well, I have a proven system that identifies the best neighbourhoods based on your needs. I focus on quality houses assessed on three criteria: offering top-rated schools, convenient access to public transportation, and vibrant local dining options.

The truth is, C:

The truth is, 90% of my clients find their ideal home in less than a month using my system. For example, just last month, I helped a family with two kids find a beautiful home within walking distance of both their school and a local park, all while staying within their budget.

Pivot to CTA:

Would you like to see some of the best homes in these excellent locations? I can provide a customised list of properties that match your criteria. Let's schedule a call to discuss what you're looking for and start to find the most suitable home for you. How about we set up a time to chat further?

Example 2. For House Condition

You know how A:

You know how frustrating it can be to find a home that's truly move-in ready? 

Many properties on the market often need significant repairs, which can turn what should be an exciting process into a stressful and expensive ordeal. We all know this is obviously very tough if you're on a tight schedule or budget.

Well, I B: 

Well, I specialise in identifying homes in top-notch condition so you can move in without extra costs! I focus on properties that have been thoroughly inspected and have modern, up-to-date features. My ultimate goal is to find you a home where my clients can start living comfortably from day one.

The truth is, C: 

The truth is, 85% of my clients have moved into their new homes without needing to make any repairs or renovations. 

By the time we were speaking, I just helped a young couple find a beautifully updated home. It had a brand-new kitchen, updated bathrooms, and a freshly landscaped yard — all within their budget and without any hidden surprises. They were able to move in and start enjoying their new home immediately.

Pivot to CTA: 

Would you like to see some of these move-in ready homes? I can provide you with a curated list of properties that arrange viewings at your convenience. Do you have free time this weekend?

Example 3. For Price

You know how A:

Hi [Prospect], this is [Your Name] from DreamHome Realty. How are you today?

I wanted to touch base with you because I know how frustrating it can be trying to find a home that fits your needs AND stays within your budget at the same time. It's a tough market out there, and I completely understand the stress that comes with it. Many of my clients have felt the same way before we started working together.

Well, I B:

At DreamHome Realty, we focus on helping people like you find beautiful homes at prices that won't break the bank. We take the time to really understand what you're looking for and work hard to find properties that match your criteria, a home where you can see yourself living and growing for years to come.

The truth is, C:

For example, just last month, we helped a family find their dream home at $25,000 under the asking price, thanks to our prior research and strong relationships with sellers. We also keep an eye on listings that might not be on everyone's radar to give you access to hidden gems.

Pivot to CTA: 

I'd love to help you find a great home at a price you're comfortable with. We can set up a time this week to discuss in more detail what you're looking for and see what options we might have for you. How does this weekend sound for a quick chat?

Example 4. For House Features

You know how A: 

Hi [Prospect's Name], this is [Your Name] from DreamHome Realty. How have you been?

I remember you mentioned that you're looking for a home with both modern amenities and a safe, spacious environment for your growing family. I know it's been tough finding a place that meets all those needs.

Well, I B:

I think the property at 123 Maple Street could be just what you're looking for. It features an open-concept kitchen with grade-A appliances, perfect for family meals. There's also a large, secure backyard where your kids can play safely and a finished basement that can serve as a game room or extra living space.

The truth is, C:

To give you an idea, homes like this, with modern upgrades and family-friendly layouts, tend to sell 30% faster than the average house. Previous viewers have also been impressed by the added security of the fenced-in yard, so they're lining up to buy this house once they've got enough cash, actually! 

Pivot to CTA:  

I'd love for you to visit this home yourself and see how it fits your family's needs. I believe you'll really appreciate what this property has to offer. How does next Monday sound for you?

Example 5. For Your Own Knowledge And Expertise

You know how A: 

I remember you mentioned last week that you're finding it tough to locate a home in New York with enough space for your growing family and within your budget. You also mentioned wanting a good-sized backyard for the kids and a home office for yourself since you're working remotely.

Well, I B:

With over 10 years of experience in the New York real estate market, I've helped many families like yours find their ideal homes without compromising on their wish list. 

My approach is straightforward. First, I make sure I understand your specific needs. Then, I use my extensive network and local knowledge to narrow a list of quality properties that aren't always visible on the general market.

The truth is, C: 

A few weeks ago, I worked with the Johnson family, who were in quite a similar situation to you. They needed a four-bedroom home with a large backyard in New York, close to X school. I was able to find a property that met all these needs and negotiated the price down by $25,000.

Pivot to CTA: 

I'd love to offer you the same level of personalised service as with my other clients. Can we set up a time this week to discuss your home search in more detail?

Bonus: Extra Tips To Nail Your Pitch

You should rehearse your pitch beforehand (Source: Pxhere). 

1. Each group of clients has unique priorities, so identify your audience. Are you targeting first-time homebuyers, growing families, or luxury property investors? 

StringeeX, the omnichannel virtual centre that gathers and stores customer data across all communication channels, would be your best bet for this task.

2. Clients will likely have a list of questions about the property, neighbourhood, local market, etc. Remember to research comparables (similar properties recently sold) to support your listing price.

3. Don't wing it! Rehearse your pitch beforehand to ensure you deliver it confidently and smoothly. 

4. Avoid discounts. Before entering negotiations, have a clear understanding of the acceptable price range.


These real estate sales pitch examples are simple and admittedly formulaic, but they should give you a good starting point to create your own perfect script! Feel free to reach out if you need any advice.