What is Customer Marketing? Effective Customer Marketing strategies

Table of content

What is Customer Marketing?
Benefits of Customer Marketing
Customer marketing strategies bring good results
Customer Marketing vs. Business Marketing
Conclusion

What is Customer Marketing?

Customer Marketing or consumer marketing is the process that focuses on advertising, and selling products and services to consumers for their personal use. The main goal of Customer Marketing is to attract new customers to test your business's products or services while maintaining loyal relationships with existing customers.

Customer Marketing is also understood as B2C Marketing (Business to Customer) - where marketing activities are carried out around consumers. Through a deep understanding of consumers, businesses will build appropriate marketing strategies to reach and attract target audiences, thereby helping to build trust with customers and increase revenue for their customers. company.

Benefits of Customer Marketing

Customer Marketing plays an extremely important role for businesses operating in the B2C sector. In a competitive market, attracting customer attention to your products becomes more difficult without a consumer marketing strategy.

Not only that, in the B2C sector, consumers often do not have extra time to think too carefully about their purchasing decisions. Therefore, B2C marketers must truly stand out to attract and persuade them.

Here are the important benefits of B2C marketing:

Increase sales steadily.
Build sustainable customer relationships.
Define and strengthen your brand.
Identify the unique value of your product or service.
Shape and convey marketing messages to the right target audience.
Identify and expand marketing channels suitable for target audiences.

Customer marketing strategies bring good results

Enhance high exclusivity for customers

Every customer wants to be valued and own exclusive or limited products.

For example, advertising that buying a product/service is the choice of a wise father/mother, a successful businessman, or a financial expert. This makes customers feel like they are important and have their privileges.

Collaborate with other brands

Associating with the right brands is a great way to start a successful consumer marketing campaign. This allows both parties to leverage their ideas and identities while expanding their reach to their target audience.

For example, luxury fashion brand Louis Vuitton partnered with the video game League of Legends to design costumes for the game's characters and create a trophy for the 2019 tournament.

Create sympathy with customers by humor

Using humor in consumer marketing campaigns can help create sympathy and a special impression from customers.

However, note that this process needs to consider whether the business's product or service is compatible with humor.

Take care of old customers

Getting a new customer is much more difficult than taking care of an old customer and encouraging them to re-purchase. Therefore, don't be so busy looking for new customers that you forget about potential old customers.

Businesses can apply several methods such as: providing promotions, special vouchers, or the right to Pre-order new products for old customers. This will help them feel valued and special among many customers, which will help drive higher repurchase rates.

Customer Marketing vs. Business Marketing

B2C marketing targets individual customers, focusing on quick solutions and interesting content. Meanwhile, Business Marketing focuses on building relationships and demonstrating the investment value of a product or service to business customers.

The table below will present the differences between Customer Marketing and Business Marketing based on factors such as marketing audience, message, customer relationship, and purchasing cycle:

Criteria	Customer Marketing	Business Marketing
Marketing object	Individual consumers use products/services	Business customers, specifically a group of individuals within an organization. They use the product and those who have the authority to decide and approve budgets for purchases.
Message	Apply simple, direct language and convey good emotions to motivate consumers to buy the product.	Demonstrate solid expertise and provide detailed information to educate potential customers. In B2B marketing, it's important to demonstrate that your product/service is the go-to solution.
Customer relationship	Focus on creating a consistent and seamless customer experience in every interaction, to encourage customer loyalty.	Focus on demonstrating value and building a personal relationship with the business, to stand out from competitors and generate positive customer testimonials.
Purchase cycle	The buying cycle is often short, as consumers can make their own purchasing decisions without having to wait for approval.	The buying cycle is often longer in the B2B sector due to the decision participation of many parties.

Conclusion

The above article has presented clearly what Customer Marketing is and the benefits that this form of marketing brings to businesses. Besides, readers also understand Customer Marketing strategies that help bring high efficiency to businesses.

However, the large scale of the consumer market has created richness and diversity in needs, desires, and other characteristics in consumers' shopping and product use behavior. Therefore, the use of customer service software to help support management and customer care is essential for B2C businesses.

StringeeX's Omni-channel contact center is ready to support comprehensive multi-channel interaction to help bring a consistent, seamless customer experience.

The system helps unify all popular connection channels (voice call, video call, chat, email, SMS, Facebook, Zalo) into one interface, helping employees easily interact and process customer feedback on a single software.