Finding customer data is an important job for sales staff, but finding quality data with high conversion rates is not easy. So how to find potential customer data more quickly and conveniently? Let's join StringeeX to learn in detail 5 ways to find super-quality and effective customer data!

What is potential customer data?

Customer data is a collection of information that customers provide during interaction with businesses through survey campaigns, media, promotions, and online channels such as Websites, Landing Pages, Communities,...

This information often includes full name, phone number, address, other details such as hobbies, occupation, income,...

The greater the amount of customer information a business owns, the higher the business's ability to develop and be sustainable.

>>> Read more: Ringing In Success: Call Center Trends In 2024!

List of 5 ways to find quality and effective customer data

Collecting quality customer data who are interested in your business's products/services is very important. Below are the 5 most popular ways to find customer data today:

Collect customer information through social networking sites

Social networking sites with the largest number of users in Vietnam today include Facebook, Instagram, TikTok, Youtube... You can completely take advantage of these social networking sites to find customer data suitable for your product. your products/services.

Ways to help you exploit customer information on social networks include:

  • Observe customers participating in events and minigames organized on the business's website.
  • Track customer interactions with business and competitor posts.
  • Participate in following customers in groups and communities related to your business field.
  • Use advertising to collect customer information on various social networking sites.

These activities help you access customer information and needs effectively and accurately on social networks.

Find customer data from website sources

A website with an attractive interface and useful content will be an effective tool to reach customers quickly. Build trust for customers to leave information when accessing your business website.

Some effective ways you can do this are:

  • Offer attractive discount vouchers for services/products.
  • Give a gift of practical and attractive value.
  • Provide tickets to experience similar services/products.
  • Receive useful information and knowledge daily/weekly via email...

Make sure to continue to nurture and monitor this group of customers over the long term to build long-term relationships and increase the likelihood of future purchase conversions.

Collect customer information through events and seminars

Conferences, exhibitions, and fairs often attract a large number of consumers to participate. This is where customers with concerns about products and quality potential gather. Take advantage of this opportunity to gather customer information, build trust, and attract their interest in your product right here.

Buy customer data

Searching for customer information through data trading locations can be considered the most convenient and fastest way. Here are some popular places to collect customer information:

  • Websites provide customer data.
  • Facebook page specializes in selling customer data.
  • Groups exchanging information about customers.

In these locations, you can find customer information that is most relevant to your business. However, keep in mind that the cost of purchasing customer data may vary depending on the quality of the data. So, find a place that provides data that matches your target customer base to get the best price.

Take advantage of relationships with partners

You can take advantage of cooperation with partners to create unique incentive programs in your business strategy as follows:

  • Collaborate with partners to run ads on their websites or email newsletters so you can collect customer email addresses.
  • Work with partners to create discount codes for courses, events, or seminars in your industry. Ask customers to register their information and send them discount codes via email.
  • Implement cooperative advertising to maintain and develop businesses, help increase customer accessibility, save advertising costs, and improve advertising quality and frequency.

Conclusion

After having a large enough amount of customer data, the next step is to contact consulting, sales and customer service. But with such a large number of customers, how can businesses manage customer calls and consulting information effectively?

In the current context of technological development, perhaps this problem will not be too difficult to solve.

StringeeX is an omnichannel call center software with CRM integration that helps businesses deploy customer service activities and manage customer data centrally on a single platform.

With StringeeX, businesses can completely manage the customer consultation calling process and manage call information simply and easily. Information about these calls, including recording files, customer information, contact history, and notes for each exchange, are saved in each record and have an ID code for convenient lookup and management.

In addition, businesses can use the mini CRM feature right on the software or integrate StringeeX with third-party CRMs to both save costs and facilitate the care process.

To receive detailed advice on the software, StringeeX invites you to register HERE.