Currently, many businesses only focus on increasing customers and promoting sales but ignore customer feedback and complaints. Ignoring feedback and not focusing on customer experience can cause businesses to quickly be eliminated from the market.

Therefore, let's join StringeeX to learn immediately how to collect customer feedback and how to handle it effectively in the article below!

What does customer feedback mean to your business?

If you're an entrepreneur, it's important to understand that feedback from customers provides valuable information for your business. Furthermore, it also contributes to other important values, including:

Supports business decisions accurately

Feedback from customers helps businesses make more accurate business decisions. If you only rely on vague projects without specific information, businesses will have difficulty building a competitive advantage over other competitors.

Therefore, using surveys to collect information and data from customers is extremely important. This helps businesses better understand customer problems, thereby building effective business strategies.

Help businesses improve products/services

To develop new products or improve existing products, feedback from consumers is extremely important. This feedback helps businesses understand customers' needs and desires to make improvements or launch new products.

Create trust through other customers

Traditional advertising and marketing are becoming increasingly saturated. Customers increasingly rely on feedback and reviews from people who have experienced the products. Therefore, feedback from customers has the ability to build trust and promote customer confidence.

Measure customer satisfaction

To know whether customers are satisfied or not with products and services, businesses need to listen to their opinions. Using surveys or survey questionnaire templates is a good way to measure customer satisfaction.

Retain customers

When you listen and absorb customer opinions, customers will feel excited, trust, and maintain loyalty to your brand.

Effective ways to collect customer feedback

We all understand the importance that customer feedback can bring to a business. So what ways are there to collect customer feedback? Let's find out in the section below! 

Use Email to collect feedback from customers

Email is a very effective tool for businesses to reach and collect opinions from customers. To be successful in using email as a communication medium, businesses must pay attention to many factors, including the time of sending, and the purpose and content of the email.

In addition, it is necessary to ensure that the email does not send irrelevant information or become spam because if so, there is a high possibility that it will be ignored or sent to the recipient's spam box.

Use SMS messages

According to statistics, sending text messages has the ability to cause up to 90% of customers to open the message within 3 minutes and generate a response rate of up to 30%. It demonstrates that using SMS is an extremely effective way to collect customer feedback. It helps businesses reach and interact with customers quickly and easily.

Participate in forums and communities

Customers often participate in online communities and forums. Therefore, businesses can participate in discussions in these communities to interact with customers, share product information, and listen to their opinions. This helps businesses collect ideas and suggestions to improve products as well as quickly develop relationships with customers, contributing to the growth of the business.

Multi-channel marketing

Nowadays, customers have many options to interact with businesses, and the most important thing for them is a better service experience. Therefore, to meet this expectation, businesses need to ensure that they have the ability to manage all feedback from customers on all information channels, including fanpage, website, email, and quickly respond. There are a number of ways you can increase your presence across multiple channels, such as placing pop-ups, creating review buttons, offering incentives to encourage customers to participate in surveys, and direct interactions with them.

Deploy online review sites

Online review sites are a powerful tool for you to know what customers think about your products and services. Encouraging customers to participate in review sites and leave feedback on your fanpage, groups, or on websites can create a higher level of trust for your brand, even double that of self-description and advertising.

Additionally, it's important that when customers leave feedback, you need to respond quickly so they feel cared for and heard.

>>>> Read more: Revealing 5 ways to find quality customer data effectively

Conclusion

Collecting and synthesizing feedback from customers plays an extremely important role in today's era of customers being easily accessible through online platforms. Businesses need to continuously take advantage of ways to collect customer feedback to have data for important decisions such as business strategy, and marketing strategy...

In the process of collecting customer information, businesses often need to use software that supports data management and storage, such as CRM software.

StringeeX is a versatile customer service call center software solution, capable of integrating well with CRM software. This allows businesses to effectively manage customer information, combined with taking care of data collected from phone calls, emails, SMS messages... directly on the software platform.

We are pleased to invite your businesses to participate in a 10-day free experience using StringeeX software with all unlimited features here.