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Introduction
WhatsApp is installed on billions of mobile phones, and it costs next to nothing to connect with a large group of active users.
That's already an impressive advantage, but do you know your marketing campaigns can achieve even higher with the best WhatsApp marketing software? Let us introduce you to some amazing options on the market.
Top 11 Best WhatsApp Marketing Software
1. StringeeX
StringeeX has quickly become a household name among startups and small businesses (Image source: StringeeX).
This powerful virtual call centre lets your team connect with potential customers across all their preferred channels, whether a messaging tool like WhatsApp, a social media platform (Facebook, Instagram), a phone call, or even email.
Better, StringeeX captures all interactions in one central location to provide a complete view of your customer history. Your agents no longer have to search through scattered records and always have all the context they need to deliver robust customer service.
Centralised communication is just one of the many features StringeeX offers. You can set up filters using the Smart Routing System (language proficiency, agent expertise, customer location, etc.) to direct customer queries to the most qualified agent to handle the situation.
Even more astonishing is the extremely budget-friendly pricing plans. This explains why StringeeX has quickly become a household name among startups, small businesses, and organisations looking for a cost-effective solution to improving customer service.
2. AiSensy
No more tiring approval processes; AiSensy streamlines the setup and gets your WhatsApp Business API in less than ten minutes. You can start connecting with different customer segments immediately.
Visually appealing, interactive campaigns beyond plain texts are also more than possible now. For instance, a carousel format is your best bet to showcase multiple product images at once. Time-sensitive "bomb" messages create a sense of urgency, while messages with copyable coupon numbers allow for easy redemption. The options are endless!
Best of all, your agents are now free from most repetitive tasks, as AiSensy already automates notification messages for various touchpoints in the customer journey. Cases in point include:
- Sending payment confirmations
- Abandoned cart reminders
- Order updates
- Delivery notifications
This design saves you a lot of time while still keeping customers informed and engaged throughout the buying process. You can say it's killing two birds with one stone.
3. Infobip
Some businesses rely on Infobip to create intelligent chatbots (Image source: Pxhere).
Reaching a wide audience is never easier with Infobip's broadcasting feature. Targeted messages can be sent to a large number of opted-in users at once to promote new products, share special offers, or deliver important updates - anything that works toward your campaign goal.
Some businesses also rely on Infobip to incorporate intelligent chatbots to handle basic inquiries and ensure customers get 24/7 support. Streamlining customer communication via automated order confirmations and delivery alerts is also quite a breeze.
Infobip also receives rave feedback for its easy user interface, though some businesses prefer a more modern, aesthetically pleasing design.
4. Respond.io
Many are impressed with Respond.io's user-friendly interface, which is easy to learn and navigate without getting bogged down by any complex functionalities. Like other WhatsApp marketing tools, it can also integrate chatbots to answer frequently asked questions and provide basic troubleshooting steps.
If you are unsure whether to purchase this software for long-term usage, here's the great news: Respond.io offers a free plan to send unlimited messages to 100 contacts! This is your chance to test-drive the platform and experience its functionalities before pondering between paid professional plans.
On another note, Respond.io currently doesn't offer an automatic option to remove inactive contacts. You'll need to manually and periodically clean up your contact list to ensure optimal deliverability.
5. Zoko
Zoko encourages customer feedback via automated WhatsApp messages that prompt users to leave reviews of their experience with your brand. Building social proof is one thing; your team can now improve product qualities and offerings based on those valuable insights!
Working on a laptop or computer is not always viable, but fortunately, Zoko has effectively addressed that issue with a convenient mobile app. Better, multiple agents can manage customer interactions simultaneously through the same WhatsApp number, ensuring your customer support team is empowered to tackle any issue with impressively faster response times!
Still, Zoko admittedly lacks the ability to integrate with the WhatsApp chatbot (for now), which can be a huge drawback for businesses looking to automate basic customer inquiries or provide 24/7 support.
6. Interakt
One of Interakt's biggest advantages is the free WhatsApp green tick verification. This coveted check mark signifies that WhatsApp has officially verified your business account, thus encouraging customers to engage more with your mass messages.
Knowledge is (always) power, and Interakt clearly embraces that power with its comprehensive track analytics features:
- Chat Analytics gains insights into message open rates, click-through rates, and overall engagement with your broadcasts. You will understand better what types of content resonate with your audience and, from there, refine your messaging strategy for better results.
- Agent Analytics monitors the performance of your customer service representatives via key performance metrics (e.g., response times) to identify areas for improvement.
The lack of integration with WhatsApp chatbots is a considerable drawback. Nevertheless, given the compelling set of features mentioned above, Interakt is still a quality software worth a try.
7. Wati
Wati's starter plan already includes support for 5 live chat agents simultaneously to ensure a smoother customer service experience. This is a significant advantage compared to many other platforms that limit the number of agents in their base tiers!
Its no-code chatbot builder is another huge selling point; as its name suggests, you don't even need any coding experience to create chatbots for automated, basic interactions.
Of course, note that the standard plan can mostly handle keyword-based chatbots for pre-defined tasks. An upgrade (to a higher-tier plan) is necessary if you are looking for more sophisticated bots that can understand natural languages or respond to more complicated prompts.
8. DelightChat
It merges easily with Shopify stores and automates most tasks (Image source: QuickCreator).
Specifically targeted at e-commerce businesses, this "delightful" software goes beyond bulk messages to ensure seamless collaboration without communication silos. The shared team inbox is one such feature, allowing all your customer representatives to manage all WhatsApp conversations from a centralised location!
We are also delighted with how easily DelightChat can merge with Shopify stores; all basic tasks like sending order confirmations, delivery notifications, and shipping updates are 100% automated.
However, we must say this advantage is also one of DelightChat's weaknesses, as this integration has only been smooth with Shopify so far. If you use other e-commerce platforms like OpenCart or WooCommerce, DelightChat might not be the most suitable option.
9. Gallabox
With Gallabox, your team can manage all customer interactions from a single location; there's no need to switch between different accounts or platforms!
Conversations can be assigned to specific agents or teams (based on expertise or current workload), and all members can easily access customer history and past WhatsApp messages, leaving no room for misunderstanding.
Unlike DelightChat (which, as we said earlier, works best with Shopify), Gallabox easily integrates with multiple other platforms, like WooCommerce, to automate shopping notifications and order updates. Creating chatbots for personalised interactions based on user input is a no-brainer, barely requiring coding experience.
According to some surveyed businesses, the analytic capabilities could have been better. But overall, Gallabox's solid set of advanced features earns it a spot fair and square on our list.
10. PickyAssist
Unlike other software, PickyAssist doesn't limit basic features based on pricing tiers. In simpler terms, you'll have access to Automation capabilities, No-code chatbot integration, and targeted broadcasting, even in the base plans. Why upgrade to expensive plans just to access those functionalities when you already have PickyAssist?
Empowering your customer service with AI-powered chatbots is seamless, and you can reach thousands of users efficiently in little to no time at an affordable price. However, the UI does diminish the appeal a little since it's not the most user-friendly among the competition; you should expect some extra effort during the initial setup phase.
11. Trengo
Trengo stands out for its friendly UI; even without extensive technical knowledge, you and your team should find it pretty easy to navigate the platform.
Customer interactions from various native channels like WhatsApp, emails, Facebook Messenger, and more can all be managed through a single shared inbox, eliminating the need to switch between different platforms. As a result, no message will be missed.
Their customer support is easily accessible through calls and WhatsApp - another reason Trengo is so popular. Whenever you struggle with the onboarding process or have no idea how a certain feature works, trust Trengo to send immediate assistance the moment you reach out!
Unfortunately, the basic plan doesn't include access to WhatsApp features. If you want to leverage WhatsApp Broadcasting and WhatsApp Automation for your business, there's no other choice but to upgrade to a much higher-tier plan.
When To Use WhatsApp Marketing
WhatsApp is a great platform to foster a more personal approach to your existing customer base. You can use it to build brand loyalty, share behind-the-scenes content, or offer helpful tips that can transform customers' lifestyles or everyday habits.
Real-time customer support via WhatsApp is also a great idea, as most people appreciate the convenience and familiarity of interacting with a business through a platform they already use.
On the other hand, cold calling and WhatsApp should never go hand in hand; since this platform is strictly for opted-in users, sending unsolicited messages will do more harm than good to your reputation.
Also, for legal disclaimers or complex announcements, a more formal communication channel (like email) is a much safer choice.
Conclusion
StringeeX stands out for its blend of features, affordability, and user-friendly interface. While there are other options worth considering, it's important to note that they may come with their own set of limitations.
Don't hesitate to contact us if you need further assistance with WhatsApp marketing software.
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